Martha Stewart American Made  Awards

Martha Stewart American Made Awards

Martha Stewart American Made Awards We are pleased to announce that we have been nominated for the prestigious  Martha Stewart American Made Awards. The winner will be announced on October 23rd. Fans of the Poppet ‘ Style On The Go’ designs can begin voting September 21st at www.marthstewart.com .Visit us at www.pocketpoppet.com for more information. We’d love your vote! The Martha Stewart American Made 2015 Awards draw attention to designers and entrepreneurs who are making a difference because of their unique vision and passion for quality American-made products. Martha Stewart Living magazine has been showcasing American business owners, entrepreneurs and artisans for many years and we are honored to have the Poppet cardigans as a nominee. In addition to the Editors’ picks there is an Audience Choice Winner in each of 4 categories: Crafts, Design, Food and Style. The Poppet Company is nominated in the Style/Fashion category of the competition. How did H&K The Poppet Company begin? We formed H&K The Poppet Co in 2012, after a discussion recognizing the absence of garments for women that were packable and compact, as well as stylish and flattering. We launched nine months later , in June 2013. Our line now includes four styles of cardigans that fold into their own attached water-repellent pocket, with a packable wrap dress and Turnaround Tank to debut in the fall of 2016. When the wearer gets chilly or wants to change/enhance an outfit, these garments ‘pop’ out of their pocket ready to wear. We pride ourselves in offering impeccable customer service and in manufacturing every Poppet in the US. As women entrepreneurs we are passionate about what...
Forbes |Pocket Poppet

Forbes |Pocket Poppet

Your Strategy Should Be As Unique As Your Business The marketplace can be a difficult ecosystem in which to thrive. Fortunately, your business has its strengths that differentiate it from the competition. What are those unique strengths, and how does your strategy capitalize on them? You can look at any company’s uniqueness and gain a basic understanding about its viable strategic options.  Building your strategy on the foundation of your uniqueness emphasizes your competitive advantage and makes it harder for the competition to catch up with you. This article highlights four of companies I have come across that have successfully injected what makes them different into their strategies. Which of them offers insights into a strategic direction that you could take advantage of for your company? Simplicity as a strategy. So what if your product is not some hi-tech, cloud-based, umpteen-gigabyte, SaaS app. Go with what you have and keep it simple. Modern technology and all the blinking, ringing gadgets it offers might blind you to the reality that innovation can at times be simple and unplugged. At Pocket Poppet, co-founders Helen Tyler and Karen Hill-Krolow are successfully selling a stylish ladies’ cardigan sweater that conveniently folds into a purse-sized bundle. My wife has two of them and finds them to be both clever and convenient, especially when we travel. Tyler and Hill-Krolow started their company in July 2012 and have sold more than 5,000 units since. “Women often find themselves in places where the temperature is set too low for their comfort. Whether in a museum on vacation or in a cubicle at work, it’s a consistent issue,”...
Pocket Poppet Invention – Helen’s Story

Pocket Poppet Invention – Helen’s Story

Pocket Poppet Invention After a long career in the music industry, hobnobbing with talented big-name artists, Helen’s entrepreneurial spirit and creative passion took over; born of necessity, she created the cardigan in a pocket; the pocket poppet invention is a packable cardigan for women on the go. Tell us a little about your background… I grew up in Quorndon ,a small village two hours north of London, England and am the middle child of five children. We lived in a mid-sized house on a cul-de-sac where everyone knew everyone. It was a great place to grow up and always felt safe and friendly. It was in an era of playing outside and being creative, making up games and stories, raising tents, and digging in the garden. I come from a long line of entrepreneurs; my family has owned a retail store since 1922, Tyler’s of Loughborough (the town in England where it is located). I spent every weekday after school at the shop, waiting for my Dad to finish work so I didn’t have to take the bus. I dug around in the warehouse upstairs and was fascinated by my finds. I loved to take home items that were slightly damaged or unsellable to my Mum—much to her dismay. It felt like I was shopping for free! I liked putting things together, fixing things, and creating things. I would take home packets of seeds so I could grow them in the garden. The store has changed and expanded over the years and is now more of a Crate & Barrel meets Pottery Barn, with some Williams Sonoma and Pandora...